Press Releases

November 2009

American Eagle Opens Flagship Store

in Times Square, NY

When American Eagle began planning a new flagship store for its Times Square location, Showbest Fixture was there to help bring the concept to reality. The store design is completely new, featuring an eclectic combination of materials, from wood to brushed metal to polished concrete, as well as oversized subway tiles and custom lighting throughout. The rooms are more delineated, creating an intimate experience that optimally showcases the product and brand. Elements such as 15-foot ceilings and a 13-foot video wall add dramatic impact.The 25,000 sq ft store recently opened in Manhattan, NY and intends to offer its customers “a retail experience unlike anything they’ve experienced before--even by Times Square standards.”

To help establish the new look, the retailer required an experienced fixture manufacturer with a solid understanding of their customer base and vision. “Showbest was uniquely qualified to support their needs,” said Jim Schubert, President, “Adaptability to new ideas, concepts and materials is an inherent part of what we do here at Showbest."

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